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Contact: Patty Gibbs
Patty Gibbs & Company
651.653.7302 (d)
pattygibbsco@aol.com
An Exercise Game to Help Shed Unwanted
Holiday Pounds is Now Available Nationally at Border’s
Bookstores
MINNEAPOLIS—December
12, 2005—Start
your New Year off on a healthy note—and shed those unwanted
holiday pounds—with The Fitness Challenge®, an eight-week
exercise program packaged in the form of a fun and colorful game.
The Fitness Challenge does what no pedometer, health club or
piece of exercise equipment can—it gives people the much needed
motivation to exercise.
The object
of The Fitness Challenge is for two people of any age or fitness
level to challenge each other to complete an eight-week exercise
program. Players complete a contract, determine their fitness
level, and identify awards they’d really like to win—think a
day at the spa or dinner on him. The awards provide the motivation
for completing the exercise program by creating a friendly
competition between spouses, friends, co-workers or kids. A
scoreboard that hangs in daily view lets players see how they’re
doing against their competition.
The first-of-its kind program, now available
nationally at all Border’s Bookstores, even caught the attention
of Health Magazine, which suggested the game can help
people stick with their resolutions to get fit because it offers
compelling wagers and “unlike games that encourage you to sit on
your butt for hours at a time, The Fitness Challenge inspires you
to move.”
Vicki
Sorensen, a software sales professional, thought up The Fitness
Challenge as a way for her and her fiancé to shed some pounds and
get in shape for their wedding. “We all know that physical
fitness is a necessity for keeping the pounds off and maintaining
our overall health and well-being,” she said. “But many of us
don’t have the same internal drive to exercise that Lance
Armstrong has. The Fitness Challenge provides that motivation.”
Many experts
agree that exercise is an important part of losing or avoiding
unwanted weight. In fact, when the Food and Drug Administration
unveiled its revised food pyramid, it added physical activity for
the first time ever as a requirement to maintaining a healthy
lifestyle. Additionally, the National Weight Control Registry says
that those who successfully lose weight report making substantial
changes to both eating and exercise habits.
Sorensen has
reaped the rewards of the program she designed. “I gained 60
pounds after having my two children,” she said. “The Fitness
Challenge kept me motivated to lose the weight. Today, I’m in
the best shape of my life.”
The Fitness
Challenge is available nationally at all Border’s Bookstores and
online at amazon.com, drugstore.com, target.com, and walmart.com.
One dollar from the sale of every game goes to The Fitness
Challenge Foundation, a non-profit organization whose mission is
to promote health and wellness, medical research, and family and
child welfare. To learn more about The Fitness Challenge, visit
www.fitnesschallenge.com.
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